Color
Purple leads. Green grounds. Gold crowns.
The core system of purple and green is always on and carries the brand's meaning. Crown Gold is an optional celebration accent for milestone and honor pieces. No pure black anywhere.
Core colors, always on
Royal Vision
Primary, hero purple
#8247C9
Deep Purple
Depth, headers
#47007A
Deep Plum
Text, near-black
#442266
Grounded Grace
Secondary, grounding
#8BAE55
Celebration accent, use sparingly
Crown Gold
Milestones, foil, highlights
#C79A3E
Crown Gold Text
Readable gold on light
#9C7A2E
Purple rotation, use as needed
Bright Purple
Vivid accent
#7700CC
Lavender Mist
Page background
#EEEBF5
Support neutrals
Pale Taupe
Primary neutral
#E8E4DF
Soft White
Rotate as needed
#F7F6F2
White
Rotate as needed
#FFFFFF
Deep Olive
Deep green accent
#454B1B
Do
- Purple leads. Royal Vision is the hero and hits first.
- Green grounds. Grounded Grace supports, it does not compete.
- Gold crowns. Use Crown Gold only for celebration and honor moments.
- Use Deep Plum anywhere black would normally go.
- Keep one hero purple per piece. Neutrals rotate as supports.
Avoid
- Pure black anywhere.
- Stacking multiple bright purples that compete for attention.
- Letting gold replace green as the grounding color.
- Small body text in green on white. Contrast is too low.
- Colors outside this system.
LDD Kreationz