LDD Kreationz Brand Board

The Meaning Behind the Mark

Every element tells a story.

Nothing here is decoration. Founder Vantrisa Osby-Smith built her life into the brand: her service, her faith, and her family.

Green

Honors her service in the U.S. Army.

Purple

From her grandmother, who taught her about the Proverbs 31 woman and the royalty the color represents.

Rose

Honors her mother and best friend, remembered through the rose her mom chose for her first and only tattoo at age 50.

Shield

Reflects her years of service as a Houston police officer.

LDD

The "L" from her middle name and the "D" from the middle name of each of her two children.

The Founder

The hands behind the work.

Placeholder space for photos of Vantrisa, to be added later. Founder and creative director of LDD Kreationz, U.S. Army veteran, and retired Houston police officer.

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Founder portraitFeature photo of Vantrisa

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At workIn the studio

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CandidPersonality shot

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With a finished pieceHolding her work

01 Brand Foundation

Two audiences. One standard of care.

Every piece of content states who it is for and speaks to that reader directly. The brand serves two segments, each with its own positioning pillar.

Consumer Apparel / Celebration

Intentional Celebration Design

For individuals ordering for milestones, reunions, birthdays, and events. They want their moment to look and feel like it matters. The work is personal, warm, and made to hold up on the day it counts.

Show Up Like It Matters

B2B Print Partners

The Reliable Print Partner

For sellers and decorators who need ready-to-press sublimation transfers and dependable production. They want consistency, clear turnaround expectations, and a partner who keeps their business moving.

The Print Partner That Keeps Your Business Moving

What we make

Custom apparel, ready-to-press sublimation transfers, and personalized gifts for celebrations and everyday wear.

What we stand on

Faith-rooted, disciplined, and structured. Payment precedes design work. Quality and turnaround are never overpromised.

The promise

Your vision is our kreation. We translate an idea into something you are proud to wear, gift, or sell.

02 Logo System

The shield is the signature.

The shield leads the brand. Use the treatment with the most contrast against its background. The rose badge and wordmarks are supporting variations.

Rose feature lockupCelebration and gifts

Rose badgePackaging, stickers, tags

Horizontal wordmarkHeaders, email, invoices

Reversed badgeDark backgrounds, garments

Clear space: keep open room equal to the height of one star on all sides. Minimum size 40px on screen, 0.5 inch in print. Never stretch, rotate, recolor, or add effects to any mark.

Color

Purple leads. Green grounds. Gold crowns.

The core system of purple and green is always on and carries the brand's meaning. Crown Gold is an optional celebration accent for milestone and honor pieces. No pure black anywhere.

Core colors, always on

Royal Vision

Primary, hero purple

#8247C9

Deep Purple

Depth, headers

#47007A

Deep Plum

Text, near-black

#442266

Grounded Grace

Secondary, grounding

#8BAE55

Celebration accent, use sparingly

Crown Gold

Milestones, foil, highlights

#C79A3E

Crown Gold Text

Readable gold on light

#9C7A2E

Purple rotation, use as needed

Bright Purple

Vivid accent

#7700CC

Lavender Mist

Page background

#EEEBF5

Support neutrals

Pale Taupe

Primary neutral

#E8E4DF

Soft White

Rotate as needed

#F7F6F2

White

Rotate as needed

#FFFFFF

Deep Olive

Deep green accent

#454B1B

Do

Purple leads. Royal Vision is the hero and hits first.
Green grounds. Grounded Grace supports, it does not compete.
Gold crowns. Use Crown Gold only for celebration and honor moments.
Use Deep Plum anywhere black would normally go.
Keep one hero purple per piece. Neutrals rotate as supports.

Avoid

Pure black anywhere.
Stacking multiple bright purples that compete for attention.
Letting gold replace green as the grounding color.
Small body text in green on white. Contrast is too low.
Colors outside this system.

04 Typography

Four voices, each with a job.

Playfair Display carries celebration. Acme carries the print partner. Montserrat does the everyday work. Pacifico is the signature accent.

LDD Kreationz

Playfair Display

Serif display

Consumer & celebration headlines
Aa Bb Cc Dd Ee Ff Gg
0 1 2 3 4 5 6 7 8 9

LDD Kreationz

Acme

Bold sans display

Print partner headlines & labels
Aa Bb Cc Dd Ee Ff Gg
0 1 2 3 4 5 6 7 8 9

Montserrat

Sans body and UI

Custom apparel, sublimation printing, and personalized gifts, made in Houston with care. The workhorse face for listings, descriptions, forms, and everyday reading.

Pacifico

Script accent, sparing

Your Vision Is Our Kreation

DisplayLDD Kreationz52 / 60 px · Playfair 800

H1LDD Kreationz40 / 46 px · Playfair 700

H2LDD Kreationz30 / 38 px · Playfair 700

BodyLDD Kreationz16 / 26 px · Montserrat 400

KickerLDD Kreationz13 px · Acme, tracked, caps

05 Brand In Use

The system, applied.

How the marks and colors show up across the products and materials the brand lives on.

Apparel

Mugs & Drinkware

Tote Bags

Business Cards

Tags & Packaging

Stickers & Labels

Placeholders built from the logo set. Swap in real product photos when building listings, flyers, and posts. Keep one focal color per piece and give the mark clean space.

06 Components

Built from the same parts, every time.

Consistent buttons, tags, and chips make every page and listing feel like one brand.

Buttons

Order Your Kreation Become a Print Partner

View the Line Learn More

Primary purple for the main action. Green for the print-partner action. Outline and ghost for secondary steps. Pill shape throughout.

Segment tags & chips

Consumer Apparel / Celebration B2B Print Partners

300 DPI Ready to Press Made in Houston Personalized

2021

Founded

300

DPI print standard

2

Audiences served

Photography & Imagery

Real work. Real hands.

Photography is where the brand becomes personal.

Product images will be supplied and added later. These frames are placeholders.

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Product featureApparel and gifts

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Close-upPrint quality

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DetailTexture and finish

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Flyer / promo imageWide crop for headers

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LifestyleProduct in use

Photo guidance

Use real photos of your products and process.
Keep lighting bright, natural, and warm.
Leave clean space for text on flyer and email images.
Favor purple, green, taupe, and soft white tones in the scene.
Save at 300 DPI for print, high resolution for screen.

Avoid

Generic stock photos that do not show your work.
Heavy filters that shift the brand colors.
Busy backgrounds that fight the product.
Low-resolution or blurry images in print.
Placing the logo over a busy part of a photo.

08 Voice & Tone

Plain, natural, and direct.

The brand speaks like a capable person who respects the reader. Warm without being soft, confident without hype. Every published piece names its segment.

Do

Write plain, natural, direct sentences.
State whether a piece is for consumers or print partners.
Keep faith and integrity present without being loud.
Set honest turnaround expectations. Never overpromise.
Keep listing copy unique. Never reuse template text.

Avoid

Em dashes anywhere in published copy.
Emojis, slang, and ebonics in brand copy.
Hype, pressure, and pushy sales language.
Generic or template-sounding phrasing.
Proofs or design work before payment.

Banned words and phrases

Never use these in brand or content copy.

meticulousnavigatingcomplexitiesrealmbespoketailoredtowardsunderpinsever-changingever-evolvingthe world ofnot onlyseeking more than justdesigned to enhanceit's not merelyour suiteit is advisabledauntingin the heart ofwhen it comes tounlock the secretsunveil therobust

09 Brand Assets

The email signature.

Every email sent for LDD Kreationz ends with this signature. It is added by hand on any email built through a connector, API, or assistant.

Vantrisa Osby-Smith

Founder & Creative Director | LDD Kreationz

Custom Apparel · Sublimation Printing · Personalized Gifts

customerservice@lddkreationz.com

832-462-6729

lddkreationz.com

Your Vision Is Our Kreation™

Set in Georgia to match how it renders in Gmail and Outlook. An email-specific exception to the type system.

Sender identity

NameVantrisa Osby-Smith

TitleFounder & Creative Director

Emailcustomerservice@lddkreationz.com

Phone832-462-6729

Websitelddkreationz.com

Bio linkmylddkreationz.com/biolink

Close with a short line only, for example "Warmly," or "Best,". Do not retype the name or company in the body. The full guide lives in the Email Signature Guide in the Claude CoWork folder.

10 Visual Rules

The lines we hold.

Always

Lead with the shield and the color purple.
Give the logo clear space and a clean background.
Pair one display font with Montserrat for body.
Build design assets at 300 DPI with full QA.
Keep layouts open, with taupe and soft white breathing room.
Version-stamp files and sync across environments.

Never

Recolor, stretch, or rebuild any mark.
Use colors outside the palette, or pure black.
Set long copy in Pacifico or all caps script.
Crowd the layout or stack competing focal points.
Publish template copy across multiple listings.
Skip the review gate before anything goes live.

11 Token Reference

Copy these. Build on brand.

:root {
  /* Role aliases, use these in components */
  --brand-primary:   #8247C9;  /* Royal Vision */
  --brand-secondary: #8BAE55;  /* Grounded Grace */
  --brand-accent:    #C79A3E;  /* Crown Gold, celebration */
  --brand-text:      #442266;  /* Deep Plum, use where black would go */
  --brand-bg:        #EEEBF5;  /* Lavender Mist */
  --brand-surface:   #FFFFFF;

  /* Raw palette */
  --color-deep-purple:    #47007A;
  --color-bright-purple:  #7700CC;
  --color-pale-taupe:     #E8E4DF;
  --color-soft-white:     #F7F6F2;
  --color-deep-olive:     #454B1B;
  --color-crown-gold-text:#9C7A2E;

  /* Type */
  --font-serif:   "Playfair Display", Georgia, serif;
  --font-display: "Acme", sans-serif;
  --font-body:    "Montserrat", Arial, sans-serif;
  --font-script:  "Pacifico", cursive;
}

These load from theme.css, the single source of truth. Reference the role aliases such as --brand-primary and --brand-text in any project.